November 12, 2022

Shepard Smith Getting Axed From CNBC

  • Analysis, Home

By Ophelia Garrett

 

In Brief: 

After only 2 short years at the network,  CNBC has announced it is pulling the plug on Shepard Smith. Smith has run his early evening show with ratings of only 61% according to Google Ratings.

 

The Background: 

Smith, a harsh critic of President Trump, worked at Fox from its inception in 1996 until 2019, but quit abruptly after a run-in with Fox’s ascendant opinion host, Tucker Carlson. For several years he anchored a 7 p.m. show on Fox before being moved to the afternoon time slot. 

Breitbart reports CNBC said Smith’s show attracted the richest audience of any evening program on cable news — usually a huge selling point. But clearly there weren't enough viewers.

His show has averaged 222,000 viewers this year, down slightly from 2021, the Nielsen company said. For the last three months of 2020, “The News with Shepard Smith” had 280,000 viewers.

By contrast, Fox News’ Jesse Watters had 3.4 million viewers in the same time slot on Tuesday and MSNBC’s Joy Reid had 1.3 million, Nielsen said.

 

Notable Quotes: 

“I believe we must prioritize and focus on our core strengths of business news and personal finance.” – KC Sullivan, President CNBC

What do you think?