April 25, 2022

 CNN+ Canceled After Just 23 Days

  • Flyover Country

By: Konrad Holden

In Brief: 
Warner Bros. Discovery, which owns CNN plans to shut down CNN+, the news outlet's new streaming service after it went live just 23 days ago. Despite CNN’s Head of Strategic Communications saying they were “VERY happy with the launch” on March 30th, the streaming service only averaged less than 10,000 viewers per day. CNN+ was supposed to house content from Chris Wallace, Jake Tapper, Don Lemon, and Anderson Cooper.

The Background: 
CNN, one of the cornerstones of the mainstream media, was ruthlessly mocked during his campaign and presidency for being “fake news” and for low ratings.

Now, the company is living up to the mockery in a least one way. Warner Bros. Discovery, the parent company of CNN, decided to shut down the news outlet’s streaming service, CNN+.

CNN+ has only been live for less than a month. It provides “live news coverage, on-demand programming and interactive interviews” and is supposed to “establish closer relationships with news consumers.”

The shutdown is apparently due to a shift in corporate strategy though the platform was plagued with low viewership numbers--less than 10,000 per day.

A number of CNN+ employees will face potential job loss and CNN CEO Chris Licht said, “It is not your fault that you had the rug pulled out from underneath you.”

Notable Quotes: 

“In a complex streaming market, consumers want simplicity and an all-in service, which provides a better experience and more value than stand-alone offerings.” - Chris Licht, CNN CEO
 

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